Sectors

Advertising

In the dynamic field of advertising law, we assist clients in bringing their marketing strategies into compliance with existing and upcoming laws and regulations.

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We recognize the power of advertising as an indispensable element of modern
business management. The creative expression and boundaries of commercial communication requires close legal attention. In addition, advertising is subject to supervision and self-regulation such as the Dutch Advertising Code and specific codes of conduct.

Consulting

We offer tailored advice in the world of advertising law. This includes guidance on advertising campaigns and review of advertisements against legal requirements relating to comparative and misleading advertising, health and sustainability claims about products, alcohol advertising, endorsements, price promotions and privacy laws. We also advise on the nuances of online marketing, such as influencer partnerships, social media campaigns and search engine advertising.

Commercial contracts

Our team assists in drafting and reviewing contracts with influencers, photo models, advertising agencies and (social) media companies to ensure that the rights and obligations of all parties are clearly and evenly defined. This ensures that our clients can focus on the creative process, knowing that their legal interests are well protected.

Disputes

In cases involving disputes over advertising communications or the content of advertising communications agreements, we provide robust representation and defense. We are experienced in handling issues surrounding commercial communications, as well as being mindful of our clients' reputation and brand.

Previous Projects

01

We have helped clients get compensation for improperly executed (influencer) marketing.

02

We have assisted clients in disputes over the rights to advertising materials and their continued use.

03

Advice on labeling and presentation of products.

04

High profile dispute over misleading and comparative advertising.

05

Advice and procedures on ambush marketing.